Book 1

The Meme Machine

The Meme Machine

Oxford Paperbacks. 2000

Any theory deserves to be given its best shot, and that is what Susan Blackmore has given the theory of the meme I am delighted to recommend her book.' Richard Dawkins Humans are extraordinary creatures, with the unique ability among animals to imitate and so copy from one another ideas, habits, skills, behaviours, inventions, songs, and stories. These are all memes, a term first coined by Richard Dawkins in 1976 in his book The Selfish Gene. Memes, like genes, are replicators,and this...

Fake News

Fake News

MIT Press. 2020

New perspectives on the misinformation ecosystem that is the production and circulation of fake news. What is fake news? Is it an item on Breitbart, an article in The Onion, an outright falsehood disseminated via Russian bot, or a catchphrase used by a politician to discredit a story he doesn't like? This book examines the real fake news: the constant flow of purposefully crafted, sensational, emotionally charged, misleading or totally fabricated information that mimics the form of...

Adaptation Online

Adaptation Online

Lexington Books. 2017

Adaptation Online: Creating Memes, Sweding Movies, and other Digital Performances explores how traditional notions of the processes and products of creative adaptation are evolving online. Using a performance lens and a shift in terminology from the metaphor of the cultural meme to the framing that adaptation affords, Lyndsay Michalik Gratch considers online adaptations in terms of creative process and human agency, rather than merely as products. This book offers a glossary of strategies...

The World Made Meme

The World Made Meme

MIT Press. 2016

How memetic media—aggregate texts that are collectively created, circulated, and transformed—become a part of public conversations that shape broader cultural debates. Internet memes—digital snippets that can make a joke, make a point, or make a connection—are now a lingua franca of online life. They are collectively created, circulated, and transformed by countless users across vast networks. Most of us have seen the cat playing the piano, Kanye interrupting, Kanye interrupting the cat...

Word of Mouth

Word of Mouth

Crossing Press, Incorporated. 1990