Book 1

Built from Scratch

Built from Scratch

Currency. 2019

One of the greatest entrepreneurial success stories of the past twenty years When a friend told Bernie Marcus and Arthur Blank that “you’ve just been hit in the ass by a golden horseshoe,” they thought he was crazy. After all, both had just been fired. What the friend, Ken Langone, meant was that they now had the opportunity to create the kind of wide-open warehouse store that would help spark a consumer revolution through low prices, excellent customer service, and wide availability of...

The Older Americans Act

The Older Americans Act

Assessing Data Security

Assessing Data Security

Consumer perceptions of value in relation to products of Home Depot versus Lowe’s

Consumer perceptions of value in relation to products of Home Depot versus Lowe’s

GRIN Verlag. 2016

Essay from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, , course: Marketing, language: English, abstract: The present paper focuses on Lowe’s and Home Depot’s value propositions and provides suggestions on improving Home Depots’ value proposition. It examines the concepts and models such as the value creation framework and how this model is applied in the case of Home Depot. Then, it compares Home Depot’s and Lowe’s...

Home Depot

Home Depot