Book 1

YouTube and Video Marketing

YouTube and Video Marketing

John Wiley & Sons. 2009

A complete, task-based guide to developing, implementing, and tracking a video marketing strategy Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization. If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then...

UK and US Background Studies: An Introduction to the UK and British Studies, and to the US and American Studies

UK and US Background Studies: An Introduction to the UK and British Studies, and to the US and American Studies

Univerzita Palack√©ho v Olomouci / Palack√Ĺ University Olomouc. 2018

This book aims to provide general knowledge about various aspects of the United Kingdom and the United States of America at present. After reading this book, you should have an understanding of how each country works, what it means to come from that country, and what it is like to live there. The book is not intended to present intricate details about all parts of both countries. However, after reading this book, you should be able to better comprehend these intricacies should you choose to...

Jump Up!

Jump Up!

Oxford University Press, USA. 2021

Jump Up! Caribbean Carnival Music in New York City is the first comprehensive history of Trinidadian calypso and steelband music in the diaspora. Carnival, transplanted from Trinidad to Harlem in the 1930s and to Brooklyn in the late 1960s, provides the cultural context for the study. Blending oral history, archival research, and ethnography, Jump Up! examines how members of New York's diverse Anglophile-Caribbean communities forged transnational identities through the self-conscious embrace...

Makeup in the World of Beauty Vlogging

Makeup in the World of Beauty Vlogging

This collection studies beauty vlogging as a phenomenon operating at the intersection of celebrity culture, digital communities, and the cosmetics industry. Exploring subjects ranging from race and gender to disability and religion, the chapters examine how the genre has impacted social media landscapes and gender expression. The contributors analyze how beauty vlogging makes community and economic success seem accessible for viewers as well as how the beauty vlog itself can function as a...

Vlog Like a Boss

Vlog Like a Boss

Contains tips and advise from a veteran vlogger on how to make great vlogs other people will want to watch.