Book 1
Shrewd Business Tactics
iUniverse. 2021
Shrewd Business Tactics by A.T. Atienza is a unique business book that deals on different Asian management styles, namely, Chinese, Japanese and Filipino. The author narrates anecdotes and topics pertaining to human resource, finance, marketing, and general management based upon the management styles of the three giant Asian companies he has worked with for 23 years. The book presents insights in management styles, some unorthodox, of 3 of the biggest companies involved in pharmaceutical,...
Services Marketing Cases in Emerging Markets
Springer. 2016
This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an...